Vinyl graphics are the essential cornerstone to vehicle advertising and vehicle marketing. Able to withstand the rigors of the road but also able to maintain a colorful print over multiple years vinyl is the #1 choice for vehicle graphics.
Most full vehicle wraps are made out of vinyl and typically vehicle graphics of smaller sizes are as well. Any covering over a vehicle’s natural paint job and body helps with wear and tear on the road, many fleets and delivery businesses will use Rolart vinyl graphics in place of custom painting or lettering because of the additional protective layer. We have an onsite Design team to help you with your needs.
Who Typically Uses Vinyl Graphics?
Because custom vinyl wraps can vary in size and the complexity the number of businesses, organizations, and individuals that use vinyl graphics is actually enormous. Even some bumper stickers are considered vinyl graphics! Most vinyl graphics larger than small size decals are used as ads or as a promotional tactic. This can range from florists advertising on their local fleet to a campaign on city buses for a new release or event to a standardized set of graphics for a national or international fleet. The low price point and durability makes any graphic printed on vinyl a natural choice. Its not uncommon to see a fully vinyl wrapped exotic vehicle promoting entertainment events; wraps are just one type of vinyl graphics.
The Benefits of Using a Vehicle Wrap to Advertise Your Business
Brightly colored, attractive vehicle wraps make your company vehicles stand out from all the other cars on the road. Passing drivers won’t pay much attention to a plain white van on the road, but they will notice a well-designed vehicle wrap. Colorful vehicle wraps are so engaging that peoples’ eyes naturally gravitate towards them.
Reach a Wider Audience
Depending on how many vehicles you own, how often they are on the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising. Many businesses gain more customers from their vehicle wraps than their websites.
Unlike radio ads or print ads that interrupt a person’s reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they’re doing. Customers respond better to advertising that doesn’t take an “in-your-face” approach. Many people enjoy striking vehicle wraps and don’t mind the advertising.
Vehicle wraps travel into the view of potential customers instead of you waiting for them to see your television commercial or run across your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless
Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.
Vehicle wrap advertising is targeted because you are advertising to your local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.
Vinyl vehicle wraps help protect your vehicle’s body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.
Outside of being an additional advertising expense, there are practically no downsides to using a vehicle wrap for advertising. Most business owners feel that they recoup the expensive of having vehicle wraps in the added exposure their business receives. If you want to stand out from your competition, a vehicle wrap is a wise investment.
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